Built by coaches.
For coaches.
sportsense exists because we lived the problem. Fragmented coaching, unpredictable revenue, knowledge that disappears after the session ends. We are building the infrastructure to change that.
Ross brings over 20 years of coaching experience across snowboarding and mountain biking, with certifications at the highest levels in both sports. He has coached Olympic medalists and World Cup winners at the World Championships and the Winter Olympic Games. As a Senior Course Conductor and technical team member for PMBIA, Ross has run over 120 courses and trained and certified more than 500 coaches. That depth of experience on both sides of the coaching relationship, working with elite athletes and developing the coaches themselves, shapes how sportsense thinks about structured progression, feedback delivery, and what coaches actually need from a platform.
Rich leads marketing at sportsense, bringing over a decade of experience driving growth in high-performance environments. Trained by Red Bull, he has led campaigns that blend brand storytelling with sharp execution. A former Canadian national team speed skater, Rich channels the same competitive drive and discipline into building sportsense. His coaching background spans the Canadian National Institute, freeride skiing, and track and field, giving him deep insight into what athletes and coaches need from a platform.
Sev is sportsense's data-driven solutions expert, bringing a proactive and results-focused approach supported by his Business Management degree from UBCO with a specialization in emerging technologies. His collaborative project experience and software engineering coursework equip him with sharp analytical skills. Growing up in Whistler, BC, Sev's passion for action sports and the outdoors provides a natural alignment with the sportsense mission and its users.
Our Mission
Modernize how
coaching works
Action sports coaching is highly technical but operationally fragmented. Most of it lives in WhatsApp threads, scattered videos, and one-off sessions that never compound. sportsense turns coaching insight into structured, scalable, recurring performance systems.
The Problem
Coaches are highly skilled, but their businesses are not built to scale. Revenue is tied to physical availability. Knowledge stays informal. Athletes lose momentum between sessions. There is no system connecting it all.
Our Approach
We give coaches the tools to capture their expertise digitally, deliver structured video feedback, build subscription packages, and maintain athlete engagement over time. The result is predictable revenue and deeper athlete relationships, without geographic limits.
What Drives Us
Core Principles
What We Believe
Coaching is
undervalued
Action sports coaching is among the most technically demanding work in athletics. The knowledge required to break down technique, body position, timing, and terrain perception is deep and hard-earned. Yet the business model behind most coaching operations has barely evolved.
Coaches monetize their time, not their systems. Revenue is seasonal, geography-dependent, and impossible to predict. Athletes get a great session, then go home with nothing structured to work on until the next booking. The insight disappears.
We believe coaching knowledge is valuable enough to build infrastructure around. sportsense gives coaches the tools to digitize their expertise, deliver structured video feedback remotely, and offer subscription packages that create recurring revenue.
The goal is not to replace in-person coaching. It is to extend it, to turn a single session into an ongoing relationship where athletes progress between visits and coaches build businesses that are not capped by the number of hours in a day.
Get Involved
Ready to build
your coaching
business?
Whether you are a coach looking to scale, or a rider looking for structured development, sportsense is built for you.